Flying High for Women’s Futures: FertilitySA Partners with Adelaide Crows AFLW

FertilitySA has kicked off a major new partnership with the Adelaide Crows AFLW Team to empower women, spark vital conversations about fertility health, and inspire the next generation to chase their goals.

Uniting two South Australian icons, the partnership puts women’s futures firmly in the spotlight – from the roar of the stadium to the personal dreams of building a family.

“As a proud South Australian clinic, we’ve been supporting local families for almost 30 years,” said Kathleen Waite, FertilitySA Director of Operations. “Partnering with the Adelaide Crows AFLW team is a natural fit as we share the same community, the same values, and the same passion for empowering women. This is about backing our own on the field, in the clinic, and right across the state.”

FertilitySA will work alongside the club on community activations, player education, and fan engagement throughout South Australia, including fertility awareness campaigns designed to reach women earlier in their sporting and professional careers.

Adelaide General Manager AFLW Phil Harper said the club was thrilled to welcome FertilitySA into the AFLW family.

“We’re proud to partner with an organisation that shares our passion for supporting women both on and off the field,” they said. “Fertility is an important part of the bigger life picture, and together with FertilitySA, we can help bring awareness to players, fans, and the wider community.”

The partnership launch marks a significant step forward in raising awareness about fertility health, egg freezing, and reproductive choices as part of a broader vision for women’s empowerment in South Australia and beyond.

Go Crows!